1. Lack of Quality Control: A Recipe for Index Exclusion
Before I get stuck into the tips explicitly for the Web Stories for WordPress plugin, I wanted to make an important note on maintaining content quality with your Web Stories.
Due to the social media story-like resemblance, I foresee a lot of mistakes being made by site owners.
Think of a Web Story like any other webpage on your site.
Ask yourself: “Is this something Google would be happy to use resources to index?”
If you’re using unoriginal content with low-quality media throughout, I wouldn’t be surprised if Google decided to ignore that content in Search.
So if you’re having indexing issues, take a close look at your Web Story and reassess.
Now let’s get into the tips that you’re here for.
2. Google Site Kit: The Simple Answer to Google Analytics Tracking
If you’re not a developer, you’re not going to want to mess around with trying to get Google Analytics tracking in place for your Web Stories.
It’s WordPress, it really shouldn’t be that hard.
But it is.
Because the Web Stories for WordPress plugin is still in Beta, it’s not perfect.
Actually, it’s far from it.
Hence the obstacles I had along the way when creating my first Web Story.
To get Google Analytics tracking up and running for my Web Stories, I used Google’s Site Kit plugin.
Some minor configuration with Google Tag Manager (creating a separate AMP tag) and I was all set to go.
The integration with Google Analytics and Google Tag Manager was very straightforward.
Site Kit provides all the details you’ll need to get things moving.
For reference, here’s what my Google Tag Manager container settings looked like once selecting the target platform (Accelerated Mobile Pages):
Now that you’ve got the one-time setup of Google Analytics tracking in place, we can move onto some more tips.
But let’s get one more headache out of the way: meta data.
Click here for more plugin: Web Stories WordPress Plugin: 9 Must-Know SEO Tips
Source: https://www.searchenginejournal.com/web-stories-wordpress-plugin-seo-tips/377814/#ok
