As I covered this morning at Search Engine Land - Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer?
I suspect they will have to.
What happened?
Microsoft seems to have contracted SocialChorus to run a campaign to generate buzz and awareness over their new Internet Explorer. As you know, IE has been getting a pretty bad rap these days.
SocialChorus has reached out to many bloggers, including Michael Arrington who posted the email exchange about this campaign.
Looking into the campaign details as posted over here,
it is clear that this is a sponsored post campaign where bloggers are
paid to write about their experiences using Internet Explorer. It
encourages linking to the brand pages and yes, the bloggers are
compensated for doing so.
For Resource Click on Search Engines Roundtable
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