Ranking for local SEO used to be pretty straightforward. You’d add your NAP to the footer, build a few directory links, and voila! You were on your way to the local 7-pack.
Somewhere along the line, the 7-pack reduced to a 3-pack and local directory links are no longer enough.
To move up the ranks in local SEO, you need content.
Say you’re the lucky owner Blue Star Donuts (yes, it is my dream to own my a donut shop one-day #lifegoals), it’s unlikely you’re going to be able to compete with big chains for keywords such as ”best donuts”. But you may be able to rank for a term like “best donuts in Portland.”
Source: 9 Types of Content That Will Help Your Local SEO
Somewhere along the line, the 7-pack reduced to a 3-pack and local directory links are no longer enough.
To move up the ranks in local SEO, you need content.
Say you’re the lucky owner Blue Star Donuts (yes, it is my dream to own my a donut shop one-day #lifegoals), it’s unlikely you’re going to be able to compete with big chains for keywords such as ”best donuts”. But you may be able to rank for a term like “best donuts in Portland.”
Source: 9 Types of Content That Will Help Your Local SEO
